Design Dissonance in TataSky UPI Integration

Post author:Dinker Charak
Post published:March 31, 2017
Post category:Product Management
Post comments:0 Comments

When we choose to pay via UPI, the payments section of TataSky (website) says the merchant says TATASKY.

Design Dissonance TataSky UPI Website

However, when we open the BHIM app (iOS, Android), the pending payment request is from IndiaIdeas.

Design Dissonance TataSky UPI Bhim

This made me think twice if this was same request. Creates suspicion & looks cheap jugaad. Guess the IndiaIdeas team is promoting its brand over TataSky’s User Experience expense.

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Tags: bhim, bhim app, design, design dissonance, Dissonance, product management, sky, tata, tata sky, ux

Dinker Charak

Dinker has over a decade of experience in building products across diverse domains such as Industrial Automation, Home Automation, Operating Systems, High Energy Particle Physics, Embedded Systems, Online Video Advertising, Messaging, K-12 education and Private Banking. He also founded Gungroo Software. He books '#ProMa: Product Management Tools, Methods & Some Off-the-wall Ideas' and 'The Neutrinos Are Coming and Other Stories' are available globally. He also manages adbhut.in, an Indian Sci-fi portal.

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Dinker Charak

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