Your org is one among these:
1) A startup or an SME company. Hopefully, there is not much hierarchy and ‘Individual Contributors’ in how most of you describe yourself.
2) A startup or a stable mid-sized org that is scaling up. You have great ‘Individual Contributors’ and a set of senior folks who make sure the ICs are focused on their efforts and are cared for well.
3) You are a large org or an enterprise that is managing BAU and seeking innovations via multiple smaller initiatives. There are processes in place to ensure that the right folks have the right authority to decide regarding what they an accountable for.
Now, things are never ideal. But let us assume that you are in an excellent organisation.
Based on the organisation you are in, you may be playing the role of a Founder, Product Owner, Product Manager, Solution Manager, Program Manager or GM of a Product Line. Whatever the scale of your role, you are responsible for delivering a product that brings profitability and repute to your organisation.
Many tools are available for you to accomplish your job. However, communicating the Why, the key capabilities and the adoption path of the product will always remain the key pieces of information you will need to communicate far, wide and deep within year organisation.
There is enough talk of evangelisation of the product in the market. However, there is an equal and important need to evangelise within your org. This communication has to be simple, crisp and easily digestible.
No product is developed in isolation. It is a journey from conceptualisation to development, to release to usage to monetisation and finally for re-invention or sunset. Many groups and departments come into the picture.
This is where the Product Management Canvas comes in.
Your Product Management Canvas
Product Management Canvas is a tool to articulate your product, describing the key elements that should be known far, wide and deep among your team.
You will notice, that this Canvas makes you articulate the Idea behind it, the market it addresses, the customer segment within that market, the business value it delivers, features and capabilities, and metrics and makes you aware of all the collaterals that you should have handy and linked to. Finally, it will hold you honest and reduce excessive optimism by making you state various risks.
All this in one page / slide / canvas. This single page becomes the communication about your product to all of the org far, wide and deep. Share it via email, hang it on the wall where your team sits and or even print it on a team T-Shirt. Once you have this articulation, you can share the why, the key capabilities and the adoption path of your product in a crisp and readable format.
Wishing your product great success!