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Product Management Role During Project Inception

There have been some question on how introduce Product Thinking and Product Management role during Project Inception. I and few other colleagues have been discussing theProduct Management role (ProMa) topic a lot.

As of today, this is how I see the flow. This flow is heavily influenced by experience on one day Product Management workshop that have attended by over 100 folks till now and various inceptions I have attended.


We follow the same visioning as we do in Inception. However, when we do epics, we convert them into a Product Backlog. Each Product Backlog will lead to multiple stories. What is different in a Product Backlog is some quantification of business value it delivers and metrics on how to measure it.

When stories go live and get consumed by users, we can measure and learn. This learning is brought back as part of analysis and grooming on the Product backlog (not Story / Development Backlog).

Re-prioritization of Product Backlog can affect the stories that picked up next.

More on this in coming days as it gets ironed out. Including what does a Product Backlog looks like.

Dinker Charak

Dinker has over a decade of experience in building products across diverse domains such as Industrial Automation, Home Automation, Operating Systems, High Energy Particle Physics, Embedded Systems, Online Video Advertising, Messaging, K-12 education and Private Banking. He also founded Gungroo Software. He books '#ProMa: Product Management Tools, Methods & Some Off-the-wall Ideas' and 'The Neutrinos Are Coming and Other Stories' are available globally. He also manages, an Indian Sci-fi portal.

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